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Kapur feels that the demand for healthy and artisanal products has been on the rise over the last decade and the success of a lot of new entrant brands in the market is a testament to that statement.
“Covid has had two direct impacts as we see on the consumers, firstly it has emphasized the trend of artisanal, high-quality products on offer with an increased focus on health and products that provide nutrition and secondly, it has accelerated the growth in e-commerce where consumers have started engaging with brands directly,” Kapur commented.
